For the 2022 ADCC Awards, the Advertising & Design Club of Canada approached Baillat Studio to brand their call for entries. Visually, the concept materializes in a galaxy of interlinked dots that represent the Canadian creative community. “Connecting the Dots” is also the basis of creativity: the ability to connect different elements to generate new ideas.
A dot is a singular entity in space that becomes stronger when linked and connected to others. The dots become a form, a shape, a complex entity, a society. Dots then form a line which gives direction and purpose. The French and English text composed for the occasion is generated from the simple query “Connecting the dots…” in search engines.