Baillat Studio - New Identity

2021

Branding
Special Projects

Images 59 ↓

Baillat Studio

We passionately believe that design and emotional experiences play a crucial role in bringing humans closer together, helping brands reach their full potential and exuding positive energy into the world. We have a personal & professional belief that anything can become more unique, given enough love. Baillat Studio, leverage the power of art and design to move people and brands forward.

In our new identity, we dropped the period at the end of the old Baillat logo to position the collaborative notion of the studio at the core of our new identity. We value close, collaborative relationships with our clients and our network of emerging artists. This new identity also marks the beginning of a new period for the studio, where our vision is redefined and our ambitions renewed.

Video

Our Craft Is - Demo 2021

1:40

For our rebrand, we commissioned a custom font that reflects the studio's love of contrast and refinement. The result is Baillat Studio Stencil, a meeting between stencil and ligature whose elegant complicity is the image of the studio.

First, there is the Stencil, which we adopted because of its craftsmanship. This willingness to take the time to do it right and enjoy the process has been at the heart of the studio since its inception. Then there are the ligatures, which echo the importance of collaboration in the studio's work, whether with clients or with our network of talented collaborators.

At the heart of our approach is a great love for experimentation. It is through this constant search for the bold and the new that the studio creates identities and experiences that leave a lasting impression. From the beginning of the rebranding process, this creative process was translated into an equation - mathematical, didactic and philosophical - that accompanied the studio in the creation of its new visual universe. ART X ENERGY = MOVEMENT.

The new website has been designed to highlight the duality of the studio's fields of expertise. We are a design studio that specializes in visual identity and experience. It's through these two approaches that we leverage the power of art and design to move people and brands forward.

On our new platform, beautifully design by Locomotive, this dual specialization takes the form of a design that elegantly uses black and white and their inversion. On one side, white is for identity projects and on the other, black, for experience projects. The fluid and omnipresent transition between the two fields of expertise affirms that it is the union of the two that makes the essence of Baillat Studio; a studio of identity and experience.

Video

Baillat Studio - Website

0:49

The Clock is a short film that acts as the final piece Baillat Studio's new identity. It presents the new logo integrated in a circular clock that symbolizes change, growth, energy and the beginning of a new era.

It is a captivating reflection, all in tension, on temporality; time, master of the movement that guides creation. We believe that everything can become unique with enough love. In our creative process, this means giving enough time and attention to allow each creation to reach its full potential.

Video

The Clock, a short film by Baillat Studio

4:05

As an invitation for the film premiere, we designed a series of boxes that contained a silk scarf and an invitation card in an envelope with a Baillat Studio cut-out. Cryptic sentences, by Steve Savage, were included in the design to tease the guests.

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Work

More projects →

Age of Union - Identity & Campaign

Assemblage

Baillat Studio - New Identity

Black Hole Experience

Canadian Labour Congress 30th Convention

Baillat Studio

Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

Baillat Studio 25

Experience ↗︎ ↗︎