Crown Royal Golden Apple - Forbidden Fruit Campaign

About

Le Studio joins forces with Nik Mirus and L'Éloi to sign Crown Royal's latest video campaign, Fobidden Fruit. Using an elegant amalgam of 3D and studio-filmed content, the campaign - directed by Mirus - sets itself apart by creating a unique universe, somewhere between reality and surrealism.

The campaign marks the launch of a 23-year-old apple whisky called Golden Apples. The aim was to create a mystical aura around the product in order to generate a strong consumer response.