For the 2021 edition of the Montreal Jazz Festival, the organizing committee has decided to continue its collaboration, initiated in 2019, with the studio. In the same vein, the mandate was to continue redefining the visual identity of the festival by giving it a new energy: bold and summery. The Jazz Festival is about music: the cymbals, but it's also about summer: the sun and its festive warmth.
The visual identity of the 42nd edition of the festival is based on a series of illustrations signed by the amazing Stéphane Poirier. These illustrations are staged in a modular system that allows for multiple variations, appropriate for an event with such a rich and varied program. The campaign was originally conceived for the 2020 edition of the festival, but since it was not able to live up to its full potential due to pandemic restrictions, the studio took advantage of the circumstances to give it a new scope and mark the return, in its usual formula, of one of Montrealers' favorite summer events.