Baillat Studio

La Semaine du Japon YATAI 2022

2022
  • Campaign
Images 11 ↓
La Semaine du Japon YATAI 2022

For the fifth year in a row, Yatai, a Montreal festival which celebrates Japanese culture and street food, entrusted its visual identity to Baillat Studio. The theme of the campaign is based on a new calendar system that is highlighting the year of the tiger.

A calendar is a tool that is universal to planning events, activities and many more. To emphasis the festivities and celebration of the Japanese culture, we chose an approach with vibrant colours and got inspired by Nobori banners. We collaborated with illustrator Thaïla Kampo to represent different variations of a tiger.



Baillat Studio
Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

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