For the fifth year in a row, Yatai, a Montreal festival which celebrates Japanese culture and street food, entrusted its visual identity to Baillat Studio. The theme of the campaign is based on a new calendar system that is highlighting the year of the tiger.
A calendar is a tool that is universal to planning events, activities and many more. To emphasis the festivities and celebration of the Japanese culture, we chose an approach with vibrant colours and got inspired by Nobori banners. We collaborated with illustrator Thaïla Kampo to represent different variations of a tiger.