Baillat Studio

La Semaine Japon - YATAI 2023

  • Campaign
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La Semaine Japon - YATAI 2023


For the sixth year of the Yataï festival, celebrating Japanese culture and street food, we've created a festive campaign based around a rabbit bouncing between the squares of a calendar. The rabbit was chosen as the mascot for this year's event, in keeping with the Chinese calendar.

Even more than in previous years, the graphic approach is centered around a calendar. Indeed, for the first time in its history, the festival is split into two: Japan Week on the one hand, and Yataï on the other.

Baillat Studio
Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

Baillat Studio 25

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