McDonald's December Drops

About

For the 2022 holiday season, Baillat Studio was mandated by Cossette to sign McDonald's Canada's December Drops campaign. Produced in 2D and 3D animation, this campaign marks the first fully animated campaign produced by McDonald's Canada. The campaign promotes the McDonald's application by inviting the audience to download it for a chance to win multiple prizes.

The 15-second television ad, the centerpiece of the campaign, is both dynamic and informative. The studio was guided by festive and wintery imagery; gifts, calendars and burgers. In addition to the main format, more than 80 web variations were created for McDonald's Canada's various social networks, in two languages.