Baillat Studio

Printemps du MAC 2024

  • Campaign
  • Direction
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Printemps du MAC 2024

For the 2024 edition of the Les Printemps du MAC event, the Foundation of the Montreal Museum of Contemporary Art invited us to revisit the works from the MAC collection.

Under the lens of photographer Lian Benoit, the Icons campaign revolves around 3 iconic artworks that have inspired evening outfits for the occasion, staged in a graphic environment inspired by museum storage boxes.


Icônes - Printemps du Mac 2024


Baillat Studio
Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

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