RoseOrange is the A5 Group’s new summer terrace. Perched on the 44th floor of Place Ville-Marie, the RoseOrange terrace takes its name and graphic identity from the sunsets on which the terrace offers a breathtaking view. Built around a gradient from pink to orange, the identity is centered around an elegant serif, energized by a play of counter-forms.
The graphic environment playfully partitions the gradations to create evolving patterns. The result is an identity that is both refined and festive, an invitation to celebrate the summer heat, cocktail in hand.