Souk MTL – Take 20
For the 20th edition of Souk MTL, Montreal’s preeminent design fair, a visual campaign was conceived to celebrate its rich past and the community it helped foster. Titled “Shaping Legacy,” the campaign leans into historical design references and materially evocative treatments, conjuring a feeling of thumbing through history-laden archives.
2025
- Brand Positioning and Identities
- Event Identities and Campaigns
Images
15 ↓
Souk MTL – Take 20
For the 20th edition of Souk MTL, Montreal’s preeminent design fair, a visual campaign celebrates its rich past and the community it helped foster.
Titled “Shaping Legacy,” the campaign leans into historical design references and materially evocative treatments, conjuring a feeling of thumbing through history-laden archives. Lists of names and image tiles play off each other and help highlight the entire cast of creators who've contributed to Souk MTL over its 20-year existence.
Baillat Studio
Est. 2014