Studio du Soleil is a new internal Cirque du Soleil entity, launched in 2022, intended to showcase the in-house creative agency and design studio services of the Cirque du Soleil Group. Produced in close collaboration with their own in-house creative team, the new identity re-imagines the sun, and especially the light it casts. We developed a logo system with 8 suns, inspired by the time it takes for sunlight to reach the earth - 8 light-minutes.
The graphic environment, minimalist and dynamic, is built around modern motifs inspired by the visual language of the circus, as well as the idea of radiation that motivates the typographic positioning and animations. The logo system, where the center gradually expands, also images the spectator's eye as it dilates before the magic of the Cirque.