Tennis Québec

Commissioned by Tennis Quebec, Baillat Studio has modernized its identity with a new, meaningful, and contemporary logo.
This design highlights inclusion and collaboration within the tennis community through a circular shape.

At the center of the circle, the tennis ball represents the passion of those who play the sport.
We adopted a distinctive visual approach, inspired by the graphic language of tennis, moving away from the TQ acronym. The combination of a unique graphic element and a strong signature creates a dynamic visual environment, aligned with the future of tennis in Québec.