For the 2022 ADCC awards, the Advertising & Design Club of Canada approached Baillat Studio to brand their call for entries. Visually, the concept materializes in a galaxy of interlinked dots that represent the Canadian creative community. “Connecting the Dots” is also the basis of creativity: the ability to connect different elements to generate new ideas.
A dot is a singular entity in space that becomes plural, that can become stronger, when it is associated, when it is linked, when it is connected to other dots. Dots then become a form, a shape, a complex entity, a society. Dots then can become a line, which gives direction, which gives purpose. The text composed for the occasion is generated from simple queries in French and in English in Search Engines, mainly: “Relier les points pour...” and “Connecting the dots.