Red Bull Music Academy Weekender Montreal 2017

About

After the success of the 2016 edition, Red Bull Music Academy is back in town with its Weekender series this time to present an impressive array of unique performances and collaborations. Following up on the work signed in 2016, the studio was tasked with the visual identity of the event and set out to shape the abstraction to image the rich and diverse programming.

To do so, the studio took a photographic approach by collaborating with Montreal photographer Nik Mirus to create a colorful and highly intriguing campaign.