PY1

About

For "Through the Echoes," the first immersive multimedia show presented in the pyramid-shaped venue PY1, imagined by Guy Laliberté, our studio designed a campaign aimed at cultivating an air of mystery and sparking curiosity. The result was a campaign that imparted a mystical aura to the event by centering its appeal on the experience it provided.

Produced in collaboration with LM Chabot, the campaign was implemented through a series of photos and videos depicting an assortment of faces expressing fascination, all surrounded by vivid colours. Standing out amid the silhouette of a crowd, these faces were exposed by spotlights and haloed by geometric lines. A hand pointing toward the heavens reinforced the mystical atmosphere. This hand was also enhanced by geometric lines. The same lines were used to outline a three-dimensional pyramid, the only purely graphical element of the campaign.