Shakepay is a Canadian cryptocurrency transaction app. In 2022, the company approached the studio to refresh its visual identity. The collaboration began with a redesign of the typographic signature, color palette and the company's iconic red panda.
In a second step, we conceptualized a brand environment centered on playful and accessible illustrations. The goal was to create a striking visual language that contributed to the democratization of cryptocurrencies.e color palette and the red panda, the company's emblematic animal.