Supply and Demand is a Montreal-based production company offering creative, production and consulting services for immersive multimedia experiences and live events. Baillat Studio was mandated to create a graphic identity that reflects Supply and Demand's role as a catalyser in a creative production. The signature was designed to be revealed through an overlay of large pixels creating a strong and solid shape.
The identity comes to life in a new website, designed by the studio and developed by Lima Charlie, which soberly showcases Supply and Demand's expertise and projects through alternating black and white. The modularity of the graphic universe is clearly expressed on the different pages of the website, as well as on the stationery produced.