Baillat Studio

Elektra 2017

2017
  • Campaign
Images 16 ↓
Elektra 2017

About

Held under the theme of Big Data, the 18th edition of the ELEKTRA International Digital Art Festival was decked out in rolling globes and clusters of watchful eyes. For this edition of the festival, we unmasked cameras, decoded lists, and tracked down the symbols of electronic surveillance.

Bright yellow was the dominant colour of the entire 2017 campaign. Graphic elements pointed to sensitive information, and eyes were found everywhere. The information was displayed, divided, and subdivided, creating a visual campaign with an intriguing perspective. Overall, visual elements and text were equally prevalent.

Video

ELEKTRA 2017 - 18th International Digital Art Festival

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Promotional video for ELEKTRA 2017 - 18th International Digital Art Festival

The campaign was centered around illustrations and animation made by montreal-based 3D artist Aaron Kaufman.

The result deals with the theme of the 18th edition of the festival in a playful and intriguing way.

Baillat Studio
Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

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