ELEKTRA 2017

About

Held under the theme of Big Data, the 18th edition of the ELEKTRA International Digital Art Festival was decked out in rolling globes and clusters of watchful eyes. For this edition of the festival, we unmasked cameras, decoded lists, and tracked down the symbols of electronic surveillance.

Bright yellow was the dominant colour of the entire 2017 campaign. Graphic elements pointed to sensitive information, and eyes were found everywhere. The information was displayed, divided, and subdivided, creating a visual campaign with an intriguing perspective. Overall, visual elements and text were equally prevalent.