For its CLAIRS-OBSCURS Evenings, the Montreal Museum of Fine Arts asked our studio to create the posters for the 2016 to 2018 editions. These after-dark events combine fine arts with a lively festive atmosphere.
To promote these events, we created dynamic, elaborately detailed visuals. We dove into the museum's collection to find memorable images, which we then modified graphically to establish a visual identity for the four editions.
Between 2016 and 2018, the Montreal Museum of Fine Arts CLAIRS-OBSCURS evenings have attracted more than 1,000 visitors per evening, reaching 1,619 attendees at the February 2017 edition.