Based on a brand image that is colourful, punchy and streamlined, LOOP creates unique, delicious blends of cold-pressed juices. Looking to inspire change and create value, the company operates within a circular economy model. In addition to upcycling residual pulp used in dog treats, LOOP juices are also a proven solution, saving big on food waste, greenhouse gas emissions and water.
We therefore proposed an explosion of colourful, dynamic, streamlined bubbles for this juice brand in a class of its own. The rounded, transparent bottles highlight the stimulating colour palette of the six juices. This is enhanced by the labels, which feature shades of each colour. At once playful and geometric, the logo transforms the "o"s in Loop into circles formed by a pattern of rays. These 12 radiant forms emphasize the product's role in the global organic chain, with which it is integrated in alignment with the needs of the planet.