YATAI MTL 2018

About

Like this unpretentious urban festival, the overall design featured a Japanese-inspired aesthetic while avoiding exotic stereotypes. The illustrations—sleek and contemporary variations of classic Japanese characters—were combined with the pure shapes of the lettering, golden circle, and linear figures.

The different illustrations were used as the basis for a poster campaign featuring a diverse yet structured patchwork design. The campaign also included dynamic, appealing digital animation.