Baillat Studio

BIAN 2016

2016
  • Campaign
Images 17 ↓
BIAN 2016

About

The International Digital Art Biennale (BIAN) returns every two years as part of the Elektra Digital Arts Festival. In 2016, BIAN presented its 3rd edition under the theme AUTOMATA: Art made by machines for machines. We created a signature visual identity that properly positions the theme of the biennale, affirms its place within the digital avant-garde, brings Switzerland to the forefront as a guest country and shows its connection to the Elektra Festival.

The BIAN identity was conceptualized by applying a design that is very Swiss, organized and precise. In order to activate this concept, we chose right-angle frames as a compositional cue, squares that delineate space and allow for a striking contrast in the centrepiece colours: red, black and white. Within this framework, the interplay of repeating lines and printer traces on canvas or fabric evoke mechanical rhythms. Showcasing a photo from the Inferno performance, the Biennale centrepiece reaffirms the BIAN theme while signaling the main elements of the program and the events ahead.

Video

BIAN 2016 - Teaser

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Baillat Studio
Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

Baillat Studio 14

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