ELEKTRA x HYUNDAI : METAMORPHOSIS Vol.2
- Virtual Galleries
ELEKTRA presents and promotes works created at the intersections of contemporary art and new technologies. The organization is aligned with the latest aesthetic trends in research and experimentation. During the pandemic, ELEKTRA turned its platform into an experiential online gallery enabling the festival to be held online. For an exhibition scheduled to be held in Seoul in collaboration with Hyundai, Baillat Studio was commissioned to create an interactive digital gallery featuring all the exhibition's works, so that the general public could freely view them without leaving home.
The theme of the biennial event's 2020 edition, METAMORPHOSIS, refers to the Book of Changes (I Ching) and proposes that a fundamental effect of the constant change we experience today is to broaden our understanding of the relationship between humanity, nature and technology. According to the book, human society is in a state of perpetual transformation, with everything subject to change, but there is a core that always remains the same. By analyzing this core in depth, it is therefore possible to foresee the future. METAMORPHOSIS 2020 searched for meaningful models of this core by examining the triangular relationship, with the aim of encouraging diverse discussions about humanity in a time of uncertainty.
The virtual version of the "Metamorphosis Vol. 2" exhibition is still available on the platform developed in partnership with Locomotive.
We also work hand-in-hand with our clients to develop a singular visual language that turns their commercial aspirations into reality. Our approach to brand identity is based on deep listening and mindful observation, guided by intuition and a shared desire to explore uncharted territories.
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