Dans les médias is a TV magazine show airing on Télé-Québec and hosted by Marie-Louise Arsenault which addresses the influence of images, whether from media coverage, advertising or social media, on our daily lives. For its fourth season, we were mandated to refresh the show's visual identity to give it added punch and provide a shot in the arm.
The goal of the project was to create a strong, striking visual identity in keeping with the show's content. "Dynamic" and "contemporary" were the key words while revising the logo and the dressing for the set and various segments. The mandate also included producing a promotional video.