Baillat Studio

La Semaine du Japon YATAI

2021
  • Campaign
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La Semaine du Japon YATAI

About

For the fourth year in a row, we handled branding for Yatai, the fast-growing Japanese street food festival. For the second pandemic edition of the festival, the goal was to give visitors the "feeling of Japan" without leaving Montreal; the event therefore took the form of an entire week dedicated to Japanese culture.

To highlight and promote it, we opted for a minimalist, colourful approach inspired by the widely beloved sakura flowers, which symbolize the end of winter and the coming of spring. Since Yatai was transformed into a Japanese culture week for its fourth edition, we also based our design on the imagery of paper Asian calendars (Chinese and Japanese).

Result

Since 2018, the Yatai festival has contributed to the promotion of Japanese culture in Montreal and Quebec. During three days packed with activities, concentrated primarily in the Mile End neighbourhood, Yatai reaches more than 15,000 people each year who are curious about Japan and eager to learn more about its culture.

Yearly visitors 15 000
Baillat Studio
Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

Baillat Studio 14

Experience ↗︎ ↗︎