- Video Content + Scenography
Produced as part of the 2019 edition of the MURAL Festival in collaboration with MAPP_MTL, this project's goal was to use mapping and laser games to animate a mural by the artistic duo PichiAvo from Valencia. In the spirit of VJing, it was performed in the evening with original music by Hologramme.
The project was aligned with the MURAL Festival's mission of democratizing street art as well as its more recent goal of experimenting with the intersection of urban art and digital art.
Extending over 11 days, the MURAL Festival is North America's leading celebration of urban art. It attracts more than a million visitors per year.
We also work hand-in-hand with our clients to develop a singular visual language that turns their commercial aspirations into reality. Our approach to brand identity is based on deep listening and mindful observation, guided by intuition and a shared desire to explore uncharted territories.
Identity ↗︎ ↗︎