Red Bull Music Festival 2018

2018

Campaign

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About

For the first time, Red Bull Music is bringing together the Montreal and Toronto branches into one event, the Red Bull Music Festival. Motivated by this new scope, Red Bull Music and Baillat Studio continued their collaboration to create a strong identity for the festival around the idea of union; of artists, musical genres, audiences and city.

With this in mind, the studio took a collaborative approach by working with an amazing selection of artists including 3D artist Aaron Kaufman, photographers Nik Mirus, John Londono and Benoit Paillé, and multidisciplinary artist Jen Mann. The result is a campaign that showcases and embraces the eclecticism of the Red Bull Music Festival.

Video

RED BULL MUSIC MONTRÉAL 2018 : MOVE FORWARD

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Bringing together the Montreal and Toronto editions of the Festival, the 2018 campaign came with the challenge of defining the greater identity of the Red Bull Music Festival, but also keeping the essence of the music and art scenes of the two cities.

Collaboration with local artists was an obvious choice. It is through the energy of the campaign, and the repetition of key graphic elements, that the two cities and their twelve shows live.

Video

RED BULL MUSIC TORONTO 2018

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Baillat Studio

Est. 2014

We also create immersive visual narratives and installations for brands and performers looking for new ways to inspire and invigorate their audiences. We help bring each client’s vision to life by designing otherworldly experiences that leave an indelible impression on the minds of viewers.

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